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BMO Capital Markets analyst Daniel Simon predicts that Amazon FBA can consume market share from Google such as retail, consumer electronics, media, entertainment and consumer packaged goods. While Morgan Stanley analyst Brian Nowak predicts Amazon business ads will grow from 2% in 2015 to 4% in 2020 from all US online advertising markets. Note that even though the Amazon Ads market seems small, but people who enter Amazon are different from Facebook and Google, people who enter Amazon are used to shopping and are ready to shop. Coupled with the Amazon Prime feature.

Research That Shows Amazon Superiority in Obtaining Online Buyers. Research from Bloomreach shows Amazon’s superiority in product search compared to other channels: 55% percent of consumers (up from 44% in the previous year) will go to Amazon when they will search products compared to 28% on search engines (DOWN from 34% in the previous year). 50% of respondents start searching for products in their mobile through the Amazon mobile site or app. In 2016 Amazon launched its own 7 private label fashion brands.

Why ? The first reason is because clothing, which is a product with high margins, is the product with the highest online penetration in American ecommerce. Amazon also recommend Sellics for their business partner to manage their inventory and the whole sales in one package. With Sellics you can do almost anything you need to do from Amazon research, listing products, till managing your customer service to grow up your business. Second, Amazon has been very strong in the clothing online shopping category with a 45% market share.

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